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“SUSTAINABLE THINKING” EXHIBITION


サルヴァトーレ・フェラガモが運営するフェラガモ美術館で開催されている「SUSTAINABLE THINKING展」にKUONのupcycle boro jacketがこれから1年間展示されます。

これまでもスウェーデンやウィーンの美術館や博物館で飾られたこともあるboro jacketだけど、今回はシグネチャーラインというとても高いvintageのboroではなく、boro jacketをつくる過程で出るboroのハギレを再度パッチワークにして仕上げている、upcycle boro jackletが展示されています。

シグネチャーのboro jacketもupcycleなのですが、やっぱりこれは高価で(しかも、最近はさらに高くなって)一部の人にしか手が出ない価格までになってしまった。upcycle boro jacketは安くはないけど頑張れば手にできる価格で、生産工程は障がい者の方々がハギレをまとめてくれて、震災の被害を受けた東北の刺し子のおばちゃんたちがパッチワークにしている、KUONのサステイナブルの象徴みたいなjacketです。

upcycleのさらにupcycleとでもいうのでしょうか。ブランド名のKUONは漢字では「久遠」、意味は「遠い過去または未来」「永遠」。僕らはファッションで勝負したいので、あまりSUSTAINABILITYを押し出すことはないけれど、こうして選んでもらたことはとても嬉しく誇らしい。

MUSEO SALVATORE FERRAGAMO

KUON's “upcycle Boro jacket”will be exhibited at the "SUSTAINABLE THINKING”exhibition held at the Ferragamo Museum,which is run by Salvatore Ferragamo.

Our Boro jacket has been displayed at museums in Sweden and Vienna. This time, what is exhibited is not the one made by the very expensive vintage boro called Signature Line, but the upcycle boro jacket, which is made by patching the pieces of boro fabric created in the process of making boro jacket.

The signature boro jacket is also upcycle, but it is expensive (and has become even more expensive these days),and it has become too expensive that only a few people can afford. The upcycle boro jacket is not cheap but still affordable. Furthermore,people with disabilities organize the pieces of Boro fabric,and old women in Tohoku who are suffered from the earthquake are making patchwork. It can be said that it is a symbol of KUON’s sustainability.

It is also called upcycling of upcycle. The brand name KUON is "久遠" in kanji and its meaning is "remote past or future" "permanence". Even though our main focus is not the sustainability but the fashion,it is a lot of pleasure and honor to be chosen to be exhibited at this exhibition.


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