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Our Action

 

Along with our philosophy of addressing social agenda via fashion business. KUON welcomes new social activities with various partners.

 

Currently, we partner with “Otsuchi Sashiko Project” in Iwate prefecture, to engage in recovery after the Great East Japan Earthquake in 2011. In order to make its collaboration feasible, we ask them the maintenance of the fabric with Sashiko technique and patch the vintage textile to make new BORO.

Once they are accustomed to produce BORO constantly, we aim to sell them as textile. By adding new social value and both domestic and international manufacturers utilizing such textile, we want to make people aware of the people’s situation in the devastated areas.

The biggest challenge that manufacturers in devastated area facing is the improvement of design, however, less designers are active in such areas after the earthquake.

Not only by making our products but also by helping them make their own textile, we intend to overcome the design issue and contribute to the area and society.

From July 2015 through June 2016, we commissioned and paid 362,109 JPY to a group sashiko ladies in Otsuchi, one of the most severely damaged areas of 2011 Tohoku Earthquake and Tsunami, to mend and repair boro fabric. KUON continues to work with the ladies and support victims of the disaster.

※About Otsuchi Sashiko Project

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