Brand Concept


KUON means “eternity”,  “remote past or future”, and “permanence”.

While appreciating the history and culture of vintage clothes or textiles, KUON always seeks for permanent, simple, authentic value, not bound by traditional values.

KUON challenges the existing traditional notion on vintage clothes and revitalizes it with new value.

New things get old,but beautiful things stay beautiful.



KUON addresses social agenda via fashion business.

We believe that fashion possesses power to make people excited.

KUON challenges the existing mass-production and consumption approach, instead we propose products and lifestyle where “stylish” and “socially good” can go together. KUON products bridges between people and society.


Designer Profile


Mr. Shinichiro Ishibashi

After serving his apprenticeship at an established tailor in Marunouchi area, Tokyo prefecture, he worked as pattern maker for a regular manufacturer at Paris Collection.  In 2014 he became self-employed and started to design for several manufacturers on freelance basis. As from 2016 S/S, he became designer of KUON.

Copyright 2015 KUON.All right reserved.